There is a new post style on Instagram Reels that has been launched in August 2020. Reels are similar to TikTok in that it allows you to create short videos for up to 30 seconds, sync them with music, apply effects, and then post them straight to Instagram, where they show in the primary newsfeed, individual personal pages, and the Explore page. A lot of businesses are using Reels to increase their Instagram game, gain a more engaged audience, boost their brand’s visibility, and even have the opportunity to go viral. You should absolutely try it in your social media marketing plan. While Reels can be used in many ways, there isn’t a one-size-fits-all strategy. If you’re looking to get the most out of this new feature, there are several tried-and-true ways to get started.
1. Give Your Audience a Behind-the-Scenes Look at Your Production
Instagram Reels, with their 30-second length, are the perfect way to establish a much more personal connection with your followers. You can achieve this by offering your audience a look behind the screen of your brand. Because of your regular Instagram photos and stories, a local pizzeria’s user base already understands that its sandwiches are a visual treat. Is it known to them, however, how much effort goes into producing and delivering every cake? There is no better place to showcase them than Reels. For example, Dubsado, an all-in-one company management solution, shares the passion they take into their greeting packages in a behind-the-scenes video. With that said, “day in the life” reels are great for showing customers what it is like working at your company, showcasing the effort of your employees, and showing how a product or service fits into a customer’s daily routine.
2. Post-User-Generated Content
Instagram Reels key selling point for companies is that it promotes genuineness. Your customers are not simply interested in your products; they also want to hear about your company and its supporters. As previously discussed, behind-the-scenes clips are a great way to add reality to a project. Using user-generated content is another best idea. Because it involves your audience, user-generated content gives you the following advantages:
- Authentic content based on real-life client experiences
- Customer re-shares of your reels result in higher levels of interaction, which in turn increases the visibility of your brand.
3. Make Use of Quick How-to To’s Educate Your Audience
Instagram Reels were a great way to show your brand’s authority while also showcasing your sincerity and delivering value to your audience. That is, provide customers with a step-by-step tutorial on how to use your product creatively. In addition, this does not need to be connected to your company. You might use the restaurant as an example to show how easy it is to make wonderful pizzas at home. FAQ-style movies are a great way to answer issues early. Make it easy for your audience to make a purchasing choice by providing the information in bite-sized pieces. Also, don’t forget to inject some humor into the mix. In your Instagram Reels, use the Q&A sticker to collect questions, and then respond to them by creating Reels. The Reels comments are a great place to seek feedback from your followers, so don’t hesitate to do so.
3. Showcase Your Products In Action
No matter how prepared you are, there are situations when you buy something online just to discover that it doesn’t quite come up to expectations. Showcase your items in real-world settings to spare your audience the pain. Highlight your product’s greatest attributes and advantages. Your product should have a unique selling point that makes it stand out from the competition.
4. Fun And Personal Instagram Reels
Finally, but not least, don’t forget to use reels in a creative and personable way to connect with your audience! This is a great opportunity to break out of the screenplay and engage with your audience on a personal level. Share your CEO’s morning routines, the videos from the conference, or the everyday bloopers with your audience to connect with them. Make the most of current memes and video formats that are fit for your brand. Make your own trends or challenge and invite your followers to participate (remember to add a unique hashtag for your company).
Wrapping Up : Instagram Reels
Businesses can use Instagram’s version of TikTok to share tips, teach, entertain, inspire, and directly engage with their customers. Improve your brand’s visibility using Instagram Reels, which allows you to build stronger relationships with your audience. This makes it all the more beneficial because you don’t need to be a recognized company with a large following to go viral. This means that you can now use reels in your entire marketing strategy by following the advice mentioned above.